Creative Strategist, Growth Marketing

Company Description

Job Description

Description

Join the team redefining how the world experiences design

Hiya, g'day, mabuhay, kia ora, 你好, hallo, vítejte!

Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.

Where and How You Can Work
This role is based in Berlin, with a hybrid working arrangement. Our Berlin hub is a place for collaboration and creative energy and we want you close enough to the German market to genuinely feel it. You'll have the flexibility to work in a way that suits you, with meaningful time in the office to connect with the team.

About the Role
As the Creative Strategist – Growth Marketing for Germany, you'll sit at the heart of Canva's growth ambitions in one of our most important European markets. This is a hands-on, insight-led role where creative strategy, performance thinking, and cultural fluency come together to drive real user growth. You'll own the creative direction across paid and organic social, build the testing frameworks that fuel continuous improvement, and ensure Germany's growth marketing engine runs on great ideas backed by data. You'll collaborate closely with global teams, agency partners, and local stakeholders — acting as the voice of the German market while translating global priorities into locally resonant campaigns.

What You'll Do

• Own and lead creative strategy across paid and organic social — defining what high-performing creative looks like for German audiences and building the frameworks to test, learn, and scale it
• Run structured creative experiments (creative tests, lift studies, attribution work) in close partnership with analytics teams to inform strategy and optimise performance
• Monitor and report on paid media performance across Meta, TikTok, and emerging platforms, identifying opportunities to improve efficiency and drive user growth
• Partner with agency teams and internal stakeholders across Brand, Product Growth, Creative, and Analytics to bring creative concepts to life and align on strategy
• Translate global campaign priorities into locally relevant, culturally resonant content that connects with German audiences
• Build and maintain a creative testing roadmap, driving continuous iteration cycles and ensuring strong alignment between paid and organic storytelling
• Act as the internal voice of the German market — surfacing insights, trends, and local nuance that shape Canva's creative and growth approach in the region

You're Probably a Match If

• You have demonstrable experience in creative strategy or performance marketing, with hands-on experience across paid and organic social (Meta, TikTok, YouTube)
• You have a strong eye for platform-native creative — you know what will resonate, and you've built the frameworks to test, learn, and scale it
• You're confident using performance dashboards, data tools, and measurement frameworks (including MMM, attribution, and conversion lift tests) to drive decisions
• You have genuine, deep knowledge of the German market and are fluent in both German and English
• You're comfortable with ambiguity, move with an ownership mindset, and collaborate easily across global teams and external agency partners

About the Group/Team
Our Europe Marketing Group drives market-specific growth across performance marketing, brand, social, community engagement, and more. We work at the intersection of creativity and data, combining global thinking with genuine local understanding to drive meaningful outcomes in our priority markets. We grow through experimentation, creative excellence, and a deep belief that getting the creative right is the fastest path to sustainable growth.

What's in It for You?
Canva has grown hugely over the last few years, but we're only just getting started. Here's a taste of what's on offer:

• Equity packages — so you share in Canva's success
• Inclusive parental leave policy that supports all parents & carers
• An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more
• Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally

Other stuff to know
We make hiring decisions based on your experience, skills and passion, as well as how you can enhance Canva and our culture. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.

We celebrate all types of skills and backgrounds at Canva so even if you don't feel like your skills quite match what's listed above — we still want to hear from you!

Please note that interviews are conducted virtually.

Qualifications

Additional Information