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We’re looking for a TikTok Shop & Live Commerce Manager to own and scale TikTok Shop into a major revenue-driving channel for a haircare company.

This role sits at the intersection of creators, content, live shopping, and performance media, turning TikTok-native trends into real-time commerce. You’ll build a seamless TikTok commerce engine—moving fast, iterating constantly, and staying deeply connected to the TikTok ecosystem.

What You’ll Do

Own TikTok Shop strategy and execution end-to-end
Build and manage a high-performing creator and affiliate ecosystem
Launch, run, and optimize TikTok Live shopping events
Translate trends, audio, and creator insights into shoppable content fast
Partner with Growth and Paid Media teams on Spark Ads strategy and scaling
Optimize PDPs, offers, bundles, and fulfillment flow to improve conversion
Track performance daily and iterate based on data, not opinions

Requirements

Ownership Mentality: Operates like an owner and drives initiatives from concept to execution
Speed & Agility: Thrives in fast-moving environments and embraces rapid iteration
Data-Driven Thinking: Makes decisions grounded in metrics and performance insights
Creativity with Purpose: Blends bold creative ideas with measurable impact
Collaborative Spirit: Works seamlessly across teams and with external partners

Role-Specific Competencies

TikTok Ecosystem Fluency: Deep understanding of TikTok Shop, Live, UGC, Spark Ads, and affiliate tools
Creator Operations Management: Experience scaling creator programs, managing briefs, and tracking performance
Content Strategy & Merchandising: Strong instinct for product bundling, offers, and conversion-focused storytelling
Commerce Execution: Familiarity with PDP optimization, fulfillment workflows, and operational levers that impact sales
Live Production Know-How: Hands-on experience running, directing, or optimizing TikTok Lives for revenue

What We’re Looking For

Proven experience scaling TikTok Shop or social commerce channels
Strong creator-management and performance-marketing instincts
Comfortable operating in ambiguity and moving fast
Obsessed with TikTok trends, creators, and commerce innovation