Associate Director - Paid Media, Omnichannel

We’re seeking an Associate Director, Paid Media to lead and grow a portfolio of client relationships while managing a team of channel experts. You’ll bring hands-on activation experience in at least one paid channel, sharp strategic thinking, and the ability to present complex media solutions with clarity and confidence. This is a high-impact, client-facing leadership role designed for someone ready to shape omnichannel strategy across a range of industries and business models.

This NYC based role has a competitive salary range of $105,000 - $120,000, depending on experience, with annual compensation reviews based on performance. Potential bi-annual bonus pay is based on company and individual performance.

Key Responsibilities

• Lead strategic direction across multiple paid media clients, including search, social, programmatic, video, and emerging platforms.
• Own client relationships: Act as the senior day-to-day lead, guiding client conversations, delivering presentations, and ensuring media strategy aligns with their business objectives.
• Activate & Optimize: Maintain deep hands-on-keyboard expertise in at least one performance channel (SEM, paid social, programmatic, or others) and oversee executional excellence across all channels.
• Manage a team: Lead, mentor, and develop a team of media managers and specialists, ensuring growth, performance, and collaboration across accounts.
• Drive innovation: Translate client goals into cutting-edge media solutions, leveraging 1st party data, automation, and AI where applicable.
• Reporting & Insights: Oversee analytics, testing strategies, and performance reporting. Present clear, compelling narratives to internal and external stakeholders.
• Collaborate cross-functionally: Partner with creative, data science, influencer, and SEO teams to deliver holistic marketing programs.

What We’re Looking For

• 5–7+ years of digital media experience, ideally in an agency setting.
• In-depth expertise in at least one paid channel (Search, Social, Programmatic, Retail Media, etc.).
• Proven success managing and growing multiple client accounts simultaneously.
• Strong people management skills — experience leading and developing junior to mid-level team members.
• Exceptional presentation and communication skills; comfortable leading meetings with senior-level clients.
• A strategic mindset with strong attention to detail, timelines, and KPIs.
• Experience with tools like Google Ads, Meta Ads Manager, DV360, SA360, or other media platforms and dashboards.

What Sets Us Apart

Proprietary AI That Actually Works: Kanopy AI is our custom-built intelligence platform—real-time campaign optimization, media mix modeling, natural language analytics, and algorithm enrichment that gives our clients (and our sellers) a genuine edge. This isn’t a buzzword; it’s operational.

Exclusive Platform Access: Direct partnerships across Google AI Search, Meta, TikTok, Amazon, Freewheel, Teads, Stackadapt and best in class tech and media partners. 

7x Crain’s Best Places to Work: A people-first culture with a 12-month average time to promotion, a 4-day workweek, and genuine investment in career development.

Certified Minority-Owned Business: 48% BIPOC representation across the agency, 60% female representation—a team that reflects the diverse markets we serve.